Conversion-Focused Website for a Massachusetts-Based Therapy Practice

Helping Cabot Psychological Services Build an Online Presence That Converts Visitors Into Clients

Cabot Psychological Services, a private therapy practice based in Massachusetts, needed more than just a modern website—they needed a strategic digital presence that could attract local clients, build credibility, and simplify appointment scheduling. They came to us without a website, SEO structure, or optimized content, and wanted a professional solution tailored to the therapy niche.

Our goal was clear: create a wellness-appropriate website that speaks to clients’ emotional needs, ranks on Google, and makes it easy for people to reach out.

What We Delivered

Trust-Centered Design

A calm, professional design using aviation-related visuals and therapeutic cues to immediately build credibility.

Lead-Gen Focused Layout

Clear funnel strategy with zero distractions—designed to drive discovery calls and coaching sign-ups.

Clear Service Breakdown

Dedicated sections for symptoms, approach, and what to expect—boosting trust and reducing bounce rate.

Mobile-Optimized UX

Fast-loading and fully responsive for mobile users who are always on the move.

Copy That Converts

Focused on empathy, authority, and transformation—crafted specifically for people suffering from travel anxiety.

Find answers to common questions

Can you handle everything from design to content?

Yes—we took care of Cabot’s website, content, SEO, and monthly maintenance. You won’t need to juggle multiple vendors.

Do you write content that sounds professional and empathetic?

Absolutely. We crafted all the content for this site to feel warm, clear, and aligned with therapy best practices.

How does SEO actually help a therapist like me?

It helps you get discovered by people actively searching for therapy in your area—just like Cabot is now ranking locally.

What’s included in your monthly care plan?

We handle backups, speed, updates, minor edits, and SEO tweaks—so you can focus on your clients.

I’m just starting—can I get similar results?

Yes. Whether you're established or just starting, we help wellness professionals launch with clarity and confidence.

Client Feedback

Wellness Web Studio made the process incredibly smooth. They understood what a therapy site needs in terms of tone, structure, and trust. We've already seen more inquiries within weeks of launch.

Cabot Psychological Services Team Therapist

Our Process

From idea to impact, we crafted a results-driven website tailored for high-performance coaching.

First Step

Discovery Call

Two Step

Strategic Wireframing

Three Step

Visual Identity & Copy

Four Step

Mobile + SEO Optimization

Fifth Step

Launch + Support

Results After Launch

A streamlined, wellness-focused design delivered measurable outcomes.
Here’s what happened after the site went live:

Ranked on Page 1 for several Massachusetts-based therapy keywords
2x increase in qualified inquiries within 45 days
100% responsive, fast-loading mobile UX
Bounce rate reduced by over 35%
Increase in local inquiry forms submitted directly from the website
Improved credibility and professionalism online

Get in Touch

Launch A High-Converting Wellness Website That Builds Trust & Brings In Clients

Want Results Like These for Your Therapy Practice?

Whether you’re starting from scratch or need to redesign an outdated website, we help therapists like you build websites that generate more client leads—not just traffic. With our niche expertise in wellness, psychology, and SEO, you’ll launch with confidence and clarity.